Damaged Case

A while back I wrote a piece about the Motorhead wine that was being sold throughout Scandinavia for the past year or so. Some of you may also be aware that the wine is also now available in Germany and the UK and I’m proud to announce that yours truly will be launching the wine here in Australia in early 2012! i can’t truly express how awesome it is to be involved in a project with a rock icon, one of the original heavy metal bands and a group that has been so influential on hard rock and metal for the past 30 some odd years! To make sure I’m truly in the mood whilst writing this post I am of course listening to the deluxe edition of Ace of Spades, such a great album.

This is really just the beginning for Distorted Beverages, which by the way is now an official registered business, which is nice. I had a great conversation with Barry Drinkwater from Global Merchandise this past weekend. Barry is top bloke, very experienced in the merchandising field for the entertainment industry and it’s a privilege to work with someone like him. We have plenty of ideas flowing about promotional concepts and future artists and products that we can launch and I’m really excited to get my teeth stuck into it.

The last piece of the puzzle is the retailers here in Australia. In order to make the biggest impact and reach as many people and fans as possible I have been in discussions with one of the big liquor retail chains here. Whilst they haven’t come onboard 100% yet, they haven’t said no either so we are negotiating on things like price and quantity, all the fun stuff. not my favourite part of the job but a very important one and a very good learning experience anyway.

In the meantime dear readers please check out the Motorhead Wine website, follow it on all your favourite social media sites and lets enjoy this together with the music turned up LOUD!

I’m going to see Foo Fighters in about a week or so, think I may have scored some passes as well, so next time I’ll be reporting about that. Until then….

 

Chief Distortion Officer

Luke

 

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Beer and collaboration brewing

I have to apologise for being so slack and not having posted anything for the past couple of weeks, no excuses but there hasn’t been a lot to update either so i though i would wait until I had some actual news/updates.
So, last week I got an email from a lovely chap from a brew pub in Chicago. i had been putting out the proverbial feelers the past few weeks/months to find a brewing partner for myself and Mr Dan Donegan. I don’t remember if I mentioned this previously but Dan approached me about making a beer together and I of course said yes. What I’ve been trying to do since then is work out how to actually pull it off. I had been looking around for some info or contacts in the US brewing scene and in then end just sent out some cold emails and finally got a response. I was about to give up any hope of getting a lead but finally received one. I called Dan about it on Friday and we spoke for a bit and he was quite keen, so he will check out the brew pub and see what it is like and we’ll then decide if we should go further and create a collaboration brew with these guys. I’m deliberately being rather vague on specifics, such as the name of the brew pub, becaus ei’d rather wait until we have something more concrete before rushing out and making grandious announcements.

In wine news, I had another meeting with the winemakers and I’ve got some sample bottles of Cabernet and Shiraz at the price we are looking at. Labels and cartons are well along now and I just need to finalise some capsules and we are cooking.

I’ll announce more soon however and I promise to post more often in the coming weeks.


Pearl Jam beer

Chicagoland Craft Beer Lovers ~ Brewers ~ Brewery Owners Group News | LinkedIn.

Wow, now even anti-establishment rock bands like Pearl jam are getting in on the act. I’m actually a little surprised by this one, Pearl Jam is well known for not being overly corporate; they haven’t made a music video in years and they released every single show of one particular tour on CD. but, at least it is being done by a well respected and quality craft brewert, Dogfish Head. Dogfish have made other music related one-off beers, in particular Bitches Brew in honour of the late jazz legend Miles Davis.

Here is a copy of the proposed label design. The release has been set to tie in with the bands 20 year anniversary release.


Hanging for a good IPA

I’ve always liked hoppy beers, but for a while there I was really leaning toward the british style Bitters and ales and now I’ve suddenly got a real thirst for a good IPA. Since the metal wine project is currently bubbling along in the background without too much in the way of exciting updates around, I thought I would write about beer today! I’ve had some great hoppy beers lately from Epic Brewing in New Zealand. I found a hotel in Adelaide that sells both the Epic Pale and Epic Armageddon. The Pale Ale is a nice hoppy style with loads of great Cascade hop aroma and flavour, but the Armageddon IPA really got me excited for hoppy beers again. Now, on a side note before I go into depth about this beer in particular, I feel like I need to explain one reason why I went off the IPA’s recently and needed a saviour beer.

I’ve been homebrewing for about four years now and I also run a local homebrew competition here in the Barossa Valley. I’ve done this for the past three years and whilst a bit of work I actually rather enjoy it. This year I volunteered to head to the State Amateur Brewing Show of South Australia (SABSOSA) to judge for the first time. I have done judging before for our competition but this was my first time on the “big stage”of judging. I was pretty excited to find out that I would be judging the IPA category with 21 beers in it. That is actually a pretty big category and it takes 3-4 hours to judge that number of beers properly. However, my excitement didn’t last very long. Now, I honestly thought that the biggest problem with judging this class would be that the beers would probably be over hopped or astringent frm too many bittering hops, how wrong I was! This was honestly the worst collection of beers I have ever had to try, there was a complete lack of hops in fact many of them were not hoppy in the slightest (and badly brewed on top of that). So, you can see my predicament, I really needed a beer to act as my hop saviour, to re-invigorate my senses. Enter Epic Armageddon.

Armageddon is chock full of US hop varieties such as Cascade, Chinook and Simcoe, all of which exude that classic citrus and piney hop aroma and flavour typical of US varieties. I have been very impressed by the craft beer scene coming out of NZ, the Kiwi’s are certainly holding their own in fact I think many are better than what we see here in Australia. Epic certainly is front and centre along with Renaissance and the Yeastie Boys. In terms of IPA’s in Australia I do actually struggle somewhat to find good examples. Probably the best is fro Western Australia’s Feral Brewing. Their Hop Hog is quite an exceptional example of the US style IPA being brewed here.

So, thankfully my hoppy faith has been restored by some excellent brewers in the Southern Hemisphere. I think it is about time I got off my butt and brewed a great IPA myself.

 

Till next time, hopefully with some important updates about our wine progress, I can tell you you that we are launching two wines soon.

Luke

Chief Distortion Officer


music « K’Brocking Entertainment

 

 

music « K’Brocking Entertainment.

There is a great blog post here from Kev Brock about why Metallica deserves the respect they have/should have. I’m a long time Metallica fan, who has meat the band on a couple of occasions, once as a fan at a Meet & Greet and the second time last year at their Adelaide show as a guest and then was priviledged to be invited to their private end of tour party in Melbourne. They were warm, welcoming and very friendly guys an attitude that permeated through their whole organisation. I wish I could have been at the Yankee Stadium Big 4 show, it would have been epic.

Metallica 4 LIFE!!!


AC/DC wine?

It’s been a little while since my last post and somewhere along the way I realised that I hadn’t written about the range of wines that were released for AC/DC here in Australia. There has been huge media coverage of the release in both music media and a lot in the mainstream, even breakfast television. The wines were produced under licence by a winery called Warburn Estate, not a winery I’m very familiar with other than to know that they are based in the Riverina area of NSW, not really considered a premium wine growing region. The range of wines consists of:

  • 2010 Back in Black Shiraz
  • 2008 Highway to Hell Cabernet Sauvignon
  • 2011 You Shook Me All night Long Moscato
  • 2010 Hells Bells Sauvignon Blanc

Warburn Estate is a large wine producer who sell a lot of their products through the Woolworths/Dan Murphys chains here. Woolworths are on of the two major supermarket chains in Australia, the other being Coles. In this case the wines were made available exclusively from Woolworths stores. Generally the Warburn Estate wines retail for around the $10 mark. All four of the AC/DC range retail at $15.99 which I think is a clever strategy that I’m guessing the aim is for consumers to not be swayed by price to purchase one wine over the others. in fact due to the price and style of wines they made I think the average accadacca fan will at least buy one bottle of each but most likely several.

The closest Dan Murphys store to me is about 25 minutes drive away and I went in there a couple of days ago to grab a bottle of each of the reds. SOLD OUT!! Wow, I was impressed. They had a few bottles left of the Moscato (sweeter slightly fizzy white) but that didn’t interest me. When I asked the store attendant if they got much of it in stock to begin with, he told me they had about a pallet, which equates to roughly 50-60 dozen depending on how they were packed. these wines by the way were packed in 6 bottle boxes, again I give some kudos here to the producers as I think many would buy a 6 bottle box given the chance but probably wouldn’t buy a dozen box. The impressive thing about all of this is that it means the wine sold out in approximately 3 weeks! Now I’m not sure if there are plans to do a follow-up release but I hope that they do as it really does help pave the way for myself and our ambitions.

Luckily I went past another store later in the day and I did manage to get a bottle of both the Cabernet and the Shiraz. I tried the Shiraz that night and while I don’t like tasting notes, here are my thoughts on it.

Purple and vibrant, this has all the hall marks of what young Shiraz should look like. There is a good, yet simple ripe berry aroma and it seems as if somebody may have walked past the tank with an oak stave at some point, but lets just say there isn’t a lot of complexity going on here. The palate is medium bodied and quite smooth, overall it is a pleasant drinking wine.

Basically, the wine was pretty much how I expected it to be. Good wine for the price and considering it is pretty young being a 2010, there were some good qualities about it. I’m yet to open the Cabernet but i will in the next week or so and give a little update then of my thoughts.

Until then it seems only fitting to say, “For those about to rock, we salute you!”


Metal & beer is the flavour of the week

Imagine my surprise when today I saw that not one, but TWO metal bands announced they were teaming up with well known craft brewers to release their own special, limited edition brews.  BLABBERMOUTH.NET – AMON AMARTH Beer Now Available

Swedish viking metallers Amon Amarth and Indiana’s 3 Floyds brewing have announced the release of an imperial/strong porter called Ragnarok. Taking a look at the cover of their album Twilight of the Thunder Gods you can see that it is quite an appropriate name. My friend Stone over at Metal Odyssey has a great review of this album, here.

 

 

New Belgium brewing company also announced that they are due to release their latest beer in their Lips of Faith series with hard-rockers Clutch. The beer is described as a 9%ABV dark, sour ale with the brewery describing it as  “A pronounced bass line of dark chocolate, coffee and black malts bridge the sourness of our dark wood ale for a fluid riff.”

 

 

BLABBERMOUTH.NET – CLUTCH Teams Up With NEW BELGIAN Brewing For Brand New Dark And Sour Ale.


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