Tag Archives: business

Swedish metal restaurant

I found this video over at Matt Heafy’s blog kiichichaos.com and I was pretty excited by it. Check out this cool vid of Matt and Anders from Swedish metallers In Flames eating at In Flames’ own restaurant in Gothenburg, Sweden called 2112.

Having followed Matt’s blog for a little while now I know how much of a foodie he is and likes good wine and beer too, plus he’s a rally cool guy. I think it is amazing that the guys from In Flames have opened their own pub/restaurant in their hometown, it really reflects my own goals with Distorted beverages. I’ve had in my mind from the beginning to be able to have a tasting room/bar/pub which served all of our beverages plus great craft beer and premium small producer wines from around the world with really great food. Hopefully that dream will eventually be realised but first things first, I need to get our products out in the marketplace.

On that front, things are moving in the right direction if a little more slowly than I would like, but in the next week or so everything will be much clearer. The Soundwave festival is also starting in Brisbane this weekend and will be here in Adelaide next weekend. It will be a great opportunity for me to meet up with some people I’ve met before and to meet for the first time so other cool musicians. Top of my list are in no particular order:

  • Machine Head
  • Mastodon
  • Steel Panther
  • Times of Grace
  • Zakk Wylde

So, there is a lot going on right now and I will have more updates soon.

Until then, live loud!!!

Luke

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Andy Gould – Band Manager, Wine Lover

I came across this great interview with my friend Andy Gould, manager of Rob Zombie and previously artists as diverse as Guns n Roses, Lionel Richie and Morrisey.

I met Andy earlier this year, he’s a good friend of Rick Sales (Slayer’s Manager). I invited Rick, Andy and some other friends of theirs to come to a special luncheon we had going at Rockford Wines. It was a great day, Andy is such a natural story teller, he had the rest of the guests at the lunch eating up his every word with stories of the music business. A few days later we were at the Soundwaves festival in Adelaide, watching Rob Zombie’s show and Andy grabbed my arm and said “Follow me.” We go out into the crowd and up into the front of house sound booth to watch the rest of the show, which is a great vantage point to watch a band. I really got to take in the whole Zombie performance and Rob puts on quite a spectacular show, with lighting, video and on-stage theatrics. The highlight for me though was later on Andy introduced me to Rob and John 5, great guys. We all ended up heading out to a strip club later that night, which made for a memorable evening indeed. Andy is a real wine lover, as you’ll hear in this interview and I hope to work with him in the future on a Zombie wine project.

Until next time, keep your horns raised!

Luke

Chief Distortion Officer


Don’t mention Slayer on the first date

Getting a product to market is quite a difficult process really, everybody thinks that once you have made your new product that creating interest and then getting it to those people is easy. Throughout the creation process we have gone through with our Slayer wine, foremost in my mind was not branding or actually having the wine made, that to me was the easy part relatively speaking. The biggest challenge is in actually getting a wine made in Australia to Europe and the USA and then making that wine available so people will hopefully buy it. America is a great place, home to some of my favourite bands but they do make it rather difficult to distribute alcoholic beverages. Wine cannot be sold directly to consumers, there is the three tier system that is in place to allow for control of alcoholic beverage sales. Our business model is based on selling direct to the consumer, which in Australia is a straight forward process but requires a bit of outside the box thinking in the USA. Enter wine fulfilment companies. They allow wine producers and retailers to get their products to end consumers through mail order or online sales.

Just like on a first date where you don’t want your date to think your the guy in this video, I’ve discovered that mentiong the band on first contact produces some interesting results. Over the past few weeks I have been sending emails to several companies that seem to offer the services we require and I have had mixed results. I’ve been listening to metal for so long, going to shows and now that I’ve met a number of my metal heroes it is just “normal” to me. I sometimes forget that there is a good possibility that not everyone else thinks the same way and that some people may have a rather negative view toward this band and indeed heavy metal and rock music and its so called evil lyrics and imagery. I’m still surprised when people I know have never heard of Slayer, that it is so far outside their own experiences that they truly have no comprehension of what they are or represent. It should be no real suprise to me then that some companies will look at our project as crazy and want nothing to do with it, but I think the smart ones, the right ones will recognise the opportunity as we do. It is just another aspect of this whole journey that makes it fascinating and exciting.

Stay tuned over the next few weeks because hopefully I will have an new company logo to show everyone or at least a good prototype. i’ll be posting it and I encourage everyone to give their feedback and opinions. Till then, stay metal and horns up!

Luke

Chief Distortion Officer


Introduce yourself, right on….

As the great Faith No More said, Introduce Yourself! This blog will cover my thoughts, experiences, trials and triumphs as I set out on my new venture into the world of business; allow me to introduce, Distorted Beverages. Distorted Beverages is my new company that will create loud wine and beer products with attitude for the hard rock/metal fan. This is an idea that I have had kicking around for sometime and now I have the right people and the motivation and excitement to create this company. My aim is to have our products available around the globe to horn raising metalheads everywhere, create a new and fun brand and most importantly a community of individuals whose common purpose is the love and passion for loud, heavy music and good beer and wine.

Through the course of this blog I will share my experiences, write about beers I’m drinking, wine that excites me, what I’m listening too and most importantly I will share each step of the creation and growth of Distorted Beverages. Strap yourself in for the ride, let me know your thoughts and opinions and let’s start this journey together!

 

Luke

Chief Distortion Officer


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