Tag Archives: motorhead

Wine doesn’t get any cooler

It takes a lot of time to make good things happen, some times you just have to let it roll along and eventually it will all come together. This is how it is right now with Motörhead wine, it is so close I can almost taste it.

This post is a call out to all the retailers out there in Australia. If you want to see this wine in your store then we need to know. You see the guys with the money are worried we can’t sell what we intend to make, crazy right! I have absolutely no doubt that this wine will sell and sell well. The challenge right now is to provide some real evidence of that to the cheque book holders. Don’t get me wrong, they want it work as much as I do, but seeing as it’s their money I can understand their wanting to know the worst case scenario.

Hopefully there are enough readers out there in web land to read this and be interested enough to give a quick response in the comment box below to let me know. This doesn’t effect just the Motörhead wine either, if this isn’t successful then we won’t see the Motörhead Vodka or Slayer wine either. And this is just the beginning, there are big plans for all of this so I’d appreciate it if you can let me know. I’ll be launching a Facebook page soon too, which will easily allow people to like the page and tell us what you think.

So go on, tell me what you think. I’m listening.


Distorted Beverages is now official!!

Well, I haven’t lived up to my promise in my last post to write more often, but it has been a very hectic Christmas & New Year season. Hope you all had a great time spent with family and friends, good music and good booze!

When I started writing this blog my vision for what I would be doing was quite strong and well-formed but as you do, I had small doubts as to whether it would all come together or not. 12 months ago following a phone call from Rick Sales, manager extraordinaire, my brain started racing with ideas and concepts as to what we could create and the potential to really be innovative and creative, whilst just doing something cool. It has taken that full 12 months and little bit more to get to the stage where an actual company and physical presence is being realised. Distorted Beverages is now trademarked, domain names locked in and a registered business name. The company structure has been decided and within the next month we will be an official Australian company. It’s amazing to see what I have dreamed of finally actually happening, amazing and scary at the same time.

There has been many discussions with Rick and Barry over at Global and with the help of some new and fantastic friends here I have been able to make my vision a reality. What this means in actuality is that in the coming Autumn we will be releasing Motorhead Shiraz onto the Australian drinking public closely followed by Motorhead Vodka. We are in negotiations with the largest independent group of liquor stores in the country and so far the response has been good. It is now up to yours truly to get out there and rally stores behind our concept, a hard rock section in every store. In reality that is what I want to achieve, having a selection of beer, wines and spirits with their own shelf area in each of the stores and what better way to start than with the mighty Motorhead!

My vision though doesn’t stop there. I have a lot of big ideas and dreams/visions/goals/whatever for where this company can go and I am very adamant that it will be a great success. That doesn’t mean there aren’t nights where I lay in bed not able to sleep thinking “Can I really do this?”. That happens more than I would like, but the only way I will fail is to give in to those doubts. I have already achieved things I wasn’t sure were possible, met some amazing people and we are only just getting started.

I really do promise to write again very soon. The other angle of this story is my brewing collaboration with Dan Donegan from Disturbed which is really starting to move in the right direction; very, very cool.

Until then, may all your music be loud!

Luke

Chief Distortion Officer


Damaged Case

A while back I wrote a piece about the Motorhead wine that was being sold throughout Scandinavia for the past year or so. Some of you may also be aware that the wine is also now available in Germany and the UK and I’m proud to announce that yours truly will be launching the wine here in Australia in early 2012! i can’t truly express how awesome it is to be involved in a project with a rock icon, one of the original heavy metal bands and a group that has been so influential on hard rock and metal for the past 30 some odd years! To make sure I’m truly in the mood whilst writing this post I am of course listening to the deluxe edition of Ace of Spades, such a great album.

This is really just the beginning for Distorted Beverages, which by the way is now an official registered business, which is nice. I had a great conversation with Barry Drinkwater from Global Merchandise this past weekend. Barry is top bloke, very experienced in the merchandising field for the entertainment industry and it’s a privilege to work with someone like him. We have plenty of ideas flowing about promotional concepts and future artists and products that we can launch and I’m really excited to get my teeth stuck into it.

The last piece of the puzzle is the retailers here in Australia. In order to make the biggest impact and reach as many people and fans as possible I have been in discussions with one of the big liquor retail chains here. Whilst they haven’t come onboard 100% yet, they haven’t said no either so we are negotiating on things like price and quantity, all the fun stuff. not my favourite part of the job but a very important one and a very good learning experience anyway.

In the meantime dear readers please check out the Motorhead Wine website, follow it on all your favourite social media sites and lets enjoy this together with the music turned up LOUD!

I’m going to see Foo Fighters in about a week or so, think I may have scored some passes as well, so next time I’ll be reporting about that. Until then….

 

Chief Distortion Officer

Luke

 


The Ace of Spades….

Motorhead is such an iconic rock band, their sound is unmistakable and what you see is definitely what you get. I last saw Motorhead when they toured Australia with Motley Crue, back in maybe 2005/2006. They were then and are to this day the loudest band I have ever heard. Straight up rock n roll, Lemmy is GOD!

Late last year Motorhead Shiraz was launched across Sweden and the rest of Scandanavia and has been very succesful to date. As of this past Friday, there has been a major development for that wine, that I’m very excited to say I have a part in. I can’t give to much away right now, but watch this space for future announcements.

http://boozinfoodie.com/2011/05/26/motorhead-wine/


%d bloggers like this: