Tag Archives: music

Distorted Beverages is now official!!

Well, I haven’t lived up to my promise in my last post to write more often, but it has been a very hectic Christmas & New Year season. Hope you all had a great time spent with family and friends, good music and good booze!

When I started writing this blog my vision for what I would be doing was quite strong and well-formed but as you do, I had small doubts as to whether it would all come together or not. 12 months ago following a phone call from Rick Sales, manager extraordinaire, my brain started racing with ideas and concepts as to what we could create and the potential to really be innovative and creative, whilst just doing something cool. It has taken that full 12 months and little bit more to get to the stage where an actual company and physical presence is being realised. Distorted Beverages is now trademarked, domain names locked in and a registered business name. The company structure has been decided and within the next month we will be an official Australian company. It’s amazing to see what I have dreamed of finally actually happening, amazing and scary at the same time.

There has been many discussions with Rick and Barry over at Global and with the help of some new and fantastic friends here I have been able to make my vision a reality. What this means in actuality is that in the coming Autumn we will be releasing Motorhead Shiraz onto the Australian drinking public closely followed by Motorhead Vodka. We are in negotiations with the largest independent group of liquor stores in the country and so far the response has been good. It is now up to yours truly to get out there and rally stores behind our concept, a hard rock section in every store. In reality that is what I want to achieve, having a selection of beer, wines and spirits with their own shelf area in each of the stores and what better way to start than with the mighty Motorhead!

My vision though doesn’t stop there. I have a lot of big ideas and dreams/visions/goals/whatever for where this company can go and I am very adamant that it will be a great success. That doesn’t mean there aren’t nights where I lay in bed not able to sleep thinking “Can I really do this?”. That happens more than I would like, but the only way I will fail is to give in to those doubts. I have already achieved things I wasn’t sure were possible, met some amazing people and we are only just getting started.

I really do promise to write again very soon. The other angle of this story is my brewing collaboration with Dan Donegan from Disturbed which is really starting to move in the right direction; very, very cool.

Until then, may all your music be loud!

Luke

Chief Distortion Officer


music « K’Brocking Entertainment

 

 

music « K’Brocking Entertainment.

There is a great blog post here from Kev Brock about why Metallica deserves the respect they have/should have. I’m a long time Metallica fan, who has meat the band on a couple of occasions, once as a fan at a Meet & Greet and the second time last year at their Adelaide show as a guest and then was priviledged to be invited to their private end of tour party in Melbourne. They were warm, welcoming and very friendly guys an attitude that permeated through their whole organisation. I wish I could have been at the Yankee Stadium Big 4 show, it would have been epic.

Metallica 4 LIFE!!!


AC/DC wine?

It’s been a little while since my last post and somewhere along the way I realised that I hadn’t written about the range of wines that were released for AC/DC here in Australia. There has been huge media coverage of the release in both music media and a lot in the mainstream, even breakfast television. The wines were produced under licence by a winery called Warburn Estate, not a winery I’m very familiar with other than to know that they are based in the Riverina area of NSW, not really considered a premium wine growing region. The range of wines consists of:

  • 2010 Back in Black Shiraz
  • 2008 Highway to Hell Cabernet Sauvignon
  • 2011 You Shook Me All night Long Moscato
  • 2010 Hells Bells Sauvignon Blanc

Warburn Estate is a large wine producer who sell a lot of their products through the Woolworths/Dan Murphys chains here. Woolworths are on of the two major supermarket chains in Australia, the other being Coles. In this case the wines were made available exclusively from Woolworths stores. Generally the Warburn Estate wines retail for around the $10 mark. All four of the AC/DC range retail at $15.99 which I think is a clever strategy that I’m guessing the aim is for consumers to not be swayed by price to purchase one wine over the others. in fact due to the price and style of wines they made I think the average accadacca fan will at least buy one bottle of each but most likely several.

The closest Dan Murphys store to me is about 25 minutes drive away and I went in there a couple of days ago to grab a bottle of each of the reds. SOLD OUT!! Wow, I was impressed. They had a few bottles left of the Moscato (sweeter slightly fizzy white) but that didn’t interest me. When I asked the store attendant if they got much of it in stock to begin with, he told me they had about a pallet, which equates to roughly 50-60 dozen depending on how they were packed. these wines by the way were packed in 6 bottle boxes, again I give some kudos here to the producers as I think many would buy a 6 bottle box given the chance but probably wouldn’t buy a dozen box. The impressive thing about all of this is that it means the wine sold out in approximately 3 weeks! Now I’m not sure if there are plans to do a follow-up release but I hope that they do as it really does help pave the way for myself and our ambitions.

Luckily I went past another store later in the day and I did manage to get a bottle of both the Cabernet and the Shiraz. I tried the Shiraz that night and while I don’t like tasting notes, here are my thoughts on it.

Purple and vibrant, this has all the hall marks of what young Shiraz should look like. There is a good, yet simple ripe berry aroma and it seems as if somebody may have walked past the tank with an oak stave at some point, but lets just say there isn’t a lot of complexity going on here. The palate is medium bodied and quite smooth, overall it is a pleasant drinking wine.

Basically, the wine was pretty much how I expected it to be. Good wine for the price and considering it is pretty young being a 2010, there were some good qualities about it. I’m yet to open the Cabernet but i will in the next week or so and give a little update then of my thoughts.

Until then it seems only fitting to say, “For those about to rock, we salute you!”


The Ace of Spades….

Motorhead is such an iconic rock band, their sound is unmistakable and what you see is definitely what you get. I last saw Motorhead when they toured Australia with Motley Crue, back in maybe 2005/2006. They were then and are to this day the loudest band I have ever heard. Straight up rock n roll, Lemmy is GOD!

Late last year Motorhead Shiraz was launched across Sweden and the rest of Scandanavia and has been very succesful to date. As of this past Friday, there has been a major development for that wine, that I’m very excited to say I have a part in. I can’t give to much away right now, but watch this space for future announcements.

http://boozinfoodie.com/2011/05/26/motorhead-wine/


Andy Gould – Band Manager, Wine Lover

I came across this great interview with my friend Andy Gould, manager of Rob Zombie and previously artists as diverse as Guns n Roses, Lionel Richie and Morrisey.

I met Andy earlier this year, he’s a good friend of Rick Sales (Slayer’s Manager). I invited Rick, Andy and some other friends of theirs to come to a special luncheon we had going at Rockford Wines. It was a great day, Andy is such a natural story teller, he had the rest of the guests at the lunch eating up his every word with stories of the music business. A few days later we were at the Soundwaves festival in Adelaide, watching Rob Zombie’s show and Andy grabbed my arm and said “Follow me.” We go out into the crowd and up into the front of house sound booth to watch the rest of the show, which is a great vantage point to watch a band. I really got to take in the whole Zombie performance and Rob puts on quite a spectacular show, with lighting, video and on-stage theatrics. The highlight for me though was later on Andy introduced me to Rob and John 5, great guys. We all ended up heading out to a strip club later that night, which made for a memorable evening indeed. Andy is a real wine lover, as you’ll hear in this interview and I hope to work with him in the future on a Zombie wine project.

Until next time, keep your horns raised!

Luke

Chief Distortion Officer


Slayer and Metallica Sonisphere 2011 Review

Check out this great review for the mighty Slayer and Metallica at Knebworth this past weekend. If you were there leave a comment and let us know what it was like.

http://www.metalhammer.co.uk/news/sonisphere-review-2011-metallica-and-slayer/


Introduce yourself, right on….

As the great Faith No More said, Introduce Yourself! This blog will cover my thoughts, experiences, trials and triumphs as I set out on my new venture into the world of business; allow me to introduce, Distorted Beverages. Distorted Beverages is my new company that will create loud wine and beer products with attitude for the hard rock/metal fan. This is an idea that I have had kicking around for sometime and now I have the right people and the motivation and excitement to create this company. My aim is to have our products available around the globe to horn raising metalheads everywhere, create a new and fun brand and most importantly a community of individuals whose common purpose is the love and passion for loud, heavy music and good beer and wine.

Through the course of this blog I will share my experiences, write about beers I’m drinking, wine that excites me, what I’m listening too and most importantly I will share each step of the creation and growth of Distorted Beverages. Strap yourself in for the ride, let me know your thoughts and opinions and let’s start this journey together!

 

Luke

Chief Distortion Officer


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