Tag Archives: rock music

KISS ROCK DRINKS – The hottest drinks in the world

It was recently brought to my attention that the almighty KISS, marketers extraordinaire, have their own wine and also a beer. I did a quick google search and found this site KISS ROCK DRINKS.com – The hottest drinks in the world.

The wine is a Zinfandel, which seems to be quite popular in the Swedish market, and is described as:

KISS Zin Fire is a bold and fruity California Zinfandel — the result of a cool, long growing season that promoted fantastic flavor and a rich, jammy aroma. A brazen blend of blackberry and pepper gives the wine a hard-rocking kick and spicy smooth finish.

There is also a beer available in both bottle and can and seems to be a traditional German Pilsner style of lager. Check out this video at about 1:30

 

Members of KISS had the following to say.

“This isn’t just something we put a label on. We wanted wine and beer unique to KISS and we got it, said Paul Stanley of KISS. “This stuff will set your taste buds on fire.”

“If you love beer and wine, this one is for you!” said Gene Simmons of KISS.

Please leave a comment if you have actually tried either of these products. I’m very interested to see what your impressions are. Also, if you hear of any rock branded beers, wines or spirits let me know as we often don’t see these here in Australia and I love seeing what others are doing.

Until next time, keep it loud!

Advertisements

Swedish metal restaurant

I found this video over at Matt Heafy’s blog kiichichaos.com and I was pretty excited by it. Check out this cool vid of Matt and Anders from Swedish metallers In Flames eating at In Flames’ own restaurant in Gothenburg, Sweden called 2112.

Having followed Matt’s blog for a little while now I know how much of a foodie he is and likes good wine and beer too, plus he’s a rally cool guy. I think it is amazing that the guys from In Flames have opened their own pub/restaurant in their hometown, it really reflects my own goals with Distorted beverages. I’ve had in my mind from the beginning to be able to have a tasting room/bar/pub which served all of our beverages plus great craft beer and premium small producer wines from around the world with really great food. Hopefully that dream will eventually be realised but first things first, I need to get our products out in the marketplace.

On that front, things are moving in the right direction if a little more slowly than I would like, but in the next week or so everything will be much clearer. The Soundwave festival is also starting in Brisbane this weekend and will be here in Adelaide next weekend. It will be a great opportunity for me to meet up with some people I’ve met before and to meet for the first time so other cool musicians. Top of my list are in no particular order:

  • Machine Head
  • Mastodon
  • Steel Panther
  • Times of Grace
  • Zakk Wylde

So, there is a lot going on right now and I will have more updates soon.

Until then, live loud!!!

Luke


Damaged Case

A while back I wrote a piece about the Motorhead wine that was being sold throughout Scandinavia for the past year or so. Some of you may also be aware that the wine is also now available in Germany and the UK and I’m proud to announce that yours truly will be launching the wine here in Australia in early 2012! i can’t truly express how awesome it is to be involved in a project with a rock icon, one of the original heavy metal bands and a group that has been so influential on hard rock and metal for the past 30 some odd years! To make sure I’m truly in the mood whilst writing this post I am of course listening to the deluxe edition of Ace of Spades, such a great album.

This is really just the beginning for Distorted Beverages, which by the way is now an official registered business, which is nice. I had a great conversation with Barry Drinkwater from Global Merchandise this past weekend. Barry is top bloke, very experienced in the merchandising field for the entertainment industry and it’s a privilege to work with someone like him. We have plenty of ideas flowing about promotional concepts and future artists and products that we can launch and I’m really excited to get my teeth stuck into it.

The last piece of the puzzle is the retailers here in Australia. In order to make the biggest impact and reach as many people and fans as possible I have been in discussions with one of the big liquor retail chains here. Whilst they haven’t come onboard 100% yet, they haven’t said no either so we are negotiating on things like price and quantity, all the fun stuff. not my favourite part of the job but a very important one and a very good learning experience anyway.

In the meantime dear readers please check out the Motorhead Wine website, follow it on all your favourite social media sites and lets enjoy this together with the music turned up LOUD!

I’m going to see Foo Fighters in about a week or so, think I may have scored some passes as well, so next time I’ll be reporting about that. Until then….

 

Chief Distortion Officer

Luke

 


AC/DC wine?

It’s been a little while since my last post and somewhere along the way I realised that I hadn’t written about the range of wines that were released for AC/DC here in Australia. There has been huge media coverage of the release in both music media and a lot in the mainstream, even breakfast television. The wines were produced under licence by a winery called Warburn Estate, not a winery I’m very familiar with other than to know that they are based in the Riverina area of NSW, not really considered a premium wine growing region. The range of wines consists of:

  • 2010 Back in Black Shiraz
  • 2008 Highway to Hell Cabernet Sauvignon
  • 2011 You Shook Me All night Long Moscato
  • 2010 Hells Bells Sauvignon Blanc

Warburn Estate is a large wine producer who sell a lot of their products through the Woolworths/Dan Murphys chains here. Woolworths are on of the two major supermarket chains in Australia, the other being Coles. In this case the wines were made available exclusively from Woolworths stores. Generally the Warburn Estate wines retail for around the $10 mark. All four of the AC/DC range retail at $15.99 which I think is a clever strategy that I’m guessing the aim is for consumers to not be swayed by price to purchase one wine over the others. in fact due to the price and style of wines they made I think the average accadacca fan will at least buy one bottle of each but most likely several.

The closest Dan Murphys store to me is about 25 minutes drive away and I went in there a couple of days ago to grab a bottle of each of the reds. SOLD OUT!! Wow, I was impressed. They had a few bottles left of the Moscato (sweeter slightly fizzy white) but that didn’t interest me. When I asked the store attendant if they got much of it in stock to begin with, he told me they had about a pallet, which equates to roughly 50-60 dozen depending on how they were packed. these wines by the way were packed in 6 bottle boxes, again I give some kudos here to the producers as I think many would buy a 6 bottle box given the chance but probably wouldn’t buy a dozen box. The impressive thing about all of this is that it means the wine sold out in approximately 3 weeks! Now I’m not sure if there are plans to do a follow-up release but I hope that they do as it really does help pave the way for myself and our ambitions.

Luckily I went past another store later in the day and I did manage to get a bottle of both the Cabernet and the Shiraz. I tried the Shiraz that night and while I don’t like tasting notes, here are my thoughts on it.

Purple and vibrant, this has all the hall marks of what young Shiraz should look like. There is a good, yet simple ripe berry aroma and it seems as if somebody may have walked past the tank with an oak stave at some point, but lets just say there isn’t a lot of complexity going on here. The palate is medium bodied and quite smooth, overall it is a pleasant drinking wine.

Basically, the wine was pretty much how I expected it to be. Good wine for the price and considering it is pretty young being a 2010, there were some good qualities about it. I’m yet to open the Cabernet but i will in the next week or so and give a little update then of my thoughts.

Until then it seems only fitting to say, “For those about to rock, we salute you!”


Andy Gould – Band Manager, Wine Lover

I came across this great interview with my friend Andy Gould, manager of Rob Zombie and previously artists as diverse as Guns n Roses, Lionel Richie and Morrisey.

I met Andy earlier this year, he’s a good friend of Rick Sales (Slayer’s Manager). I invited Rick, Andy and some other friends of theirs to come to a special luncheon we had going at Rockford Wines. It was a great day, Andy is such a natural story teller, he had the rest of the guests at the lunch eating up his every word with stories of the music business. A few days later we were at the Soundwaves festival in Adelaide, watching Rob Zombie’s show and Andy grabbed my arm and said “Follow me.” We go out into the crowd and up into the front of house sound booth to watch the rest of the show, which is a great vantage point to watch a band. I really got to take in the whole Zombie performance and Rob puts on quite a spectacular show, with lighting, video and on-stage theatrics. The highlight for me though was later on Andy introduced me to Rob and John 5, great guys. We all ended up heading out to a strip club later that night, which made for a memorable evening indeed. Andy is a real wine lover, as you’ll hear in this interview and I hope to work with him in the future on a Zombie wine project.

Until next time, keep your horns raised!

Luke

Chief Distortion Officer


Ten thousand fists

Disturbed is a band I’ve been aware of for a long time, since they hit in the late 90’s really. I liked some of their songs and knew of their bigger hits but didn’t have any of their albums nor had I seen them live. I really didn’t know a great deal about them until in April I got an email from the touring company that was bringing them out to Australia requesting if they could come out to the winery and take a tour and try our wines. The guys from the touring company knew I was a big metal fan so they thought it would be cool for all concerned. Through several emails and phone calls with the band’s manager I met up with David Draiman and Dan Donegan, plus David’s fiancee and others for a lunch at a local restaurant and we then went on to the winery for tastings. David is real wine lover and also quite a foodie from what I could gather and the band obviously enjoyed seeing what the place they were touring in had to offer. The guys very kindly invited me to come to the show the next night and hang out, which I definitely said yes to.

I arrived at the arena a little earlier than the band, but was warmly welcomed by Jason their head of security who’d also come out to the winery the day before. I had full access to the arena and just hung out and watched the support bands. On a side note, the main support act was Trivium who I’ve been a big fan of since their Crusade album and I was really stoked to meet Corey and Mat and have a quick chat. Mat has a great food blog as well, it’s worth checking out.

Disturbed put on a great show, lots of pyro, lots of energy, the crowd was really into it and the band sounded great live. Here is a pretty good quality video from the show that also happens to be my favourite Disturbed song.

Afterwards I got to hang out with the guys in the dressing room area, drink some wine and hear some road stories. I’m not certain why but I had decided to bring along a couple of bottles of one of my home-brewed beers as well as some wine. Dan was particularly curious about it and even though it’s a good beer, one that I was pretty proud of, I was a little sheepish for him to try it. He polished off both bottles and loved it! The beer itself was a pretty simple English style summer ale, brewed with all Maris Otter malt and Kent Goldings hops and he kept giving it to everyone to try and told me several times how much he liked it. Imagine my surprise when a couple of weeks later I get a text message from Dan, saying he wants to get in touch and talk about doing something with the beer. He was so impressed by it that he is keen to work together on producing and releasing a beer sometime in the future. It still blows my mind to think about that, I’m this unknown guy from the Barossa Valley, not a professional brewer, but I guess I’m smart enough to say “Yeah, sure we can do that, it’ll be awesome!”. On reflection I guess my passion for it and my knowledge gained from the wine industry came across to Dan and to be quite honest he was the one guy of all the band that I felt an instant connection to. Sometimes you just meet people and you know that person will be a friend for life.

So, watch this space. I predict exciting and big things to come from this, hopefully in the not to distant future. If you have any suggestions or ideas for a beer that would best represent Disturbed or if you think you have the perfect name for the beer please let me know in the comment section.


Don’t mention Slayer on the first date

Getting a product to market is quite a difficult process really, everybody thinks that once you have made your new product that creating interest and then getting it to those people is easy. Throughout the creation process we have gone through with our Slayer wine, foremost in my mind was not branding or actually having the wine made, that to me was the easy part relatively speaking. The biggest challenge is in actually getting a wine made in Australia to Europe and the USA and then making that wine available so people will hopefully buy it. America is a great place, home to some of my favourite bands but they do make it rather difficult to distribute alcoholic beverages. Wine cannot be sold directly to consumers, there is the three tier system that is in place to allow for control of alcoholic beverage sales. Our business model is based on selling direct to the consumer, which in Australia is a straight forward process but requires a bit of outside the box thinking in the USA. Enter wine fulfilment companies. They allow wine producers and retailers to get their products to end consumers through mail order or online sales.

Just like on a first date where you don’t want your date to think your the guy in this video, I’ve discovered that mentiong the band on first contact produces some interesting results. Over the past few weeks I have been sending emails to several companies that seem to offer the services we require and I have had mixed results. I’ve been listening to metal for so long, going to shows and now that I’ve met a number of my metal heroes it is just “normal” to me. I sometimes forget that there is a good possibility that not everyone else thinks the same way and that some people may have a rather negative view toward this band and indeed heavy metal and rock music and its so called evil lyrics and imagery. I’m still surprised when people I know have never heard of Slayer, that it is so far outside their own experiences that they truly have no comprehension of what they are or represent. It should be no real suprise to me then that some companies will look at our project as crazy and want nothing to do with it, but I think the smart ones, the right ones will recognise the opportunity as we do. It is just another aspect of this whole journey that makes it fascinating and exciting.

Stay tuned over the next few weeks because hopefully I will have an new company logo to show everyone or at least a good prototype. i’ll be posting it and I encourage everyone to give their feedback and opinions. Till then, stay metal and horns up!

Luke

Chief Distortion Officer


%d bloggers like this: