Tag Archives: slayer wine

Wine doesn’t get any cooler

It takes a lot of time to make good things happen, some times you just have to let it roll along and eventually it will all come together. This is how it is right now with Motörhead wine, it is so close I can almost taste it.

This post is a call out to all the retailers out there in Australia. If you want to see this wine in your store then we need to know. You see the guys with the money are worried we can’t sell what we intend to make, crazy right! I have absolutely no doubt that this wine will sell and sell well. The challenge right now is to provide some real evidence of that to the cheque book holders. Don’t get me wrong, they want it work as much as I do, but seeing as it’s their money I can understand their wanting to know the worst case scenario.

Hopefully there are enough readers out there in web land to read this and be interested enough to give a quick response in the comment box below to let me know. This doesn’t effect just the Motörhead wine either, if this isn’t successful then we won’t see the Motörhead Vodka or Slayer wine either. And this is just the beginning, there are big plans for all of this so I’d appreciate it if you can let me know. I’ll be launching a Facebook page soon too, which will easily allow people to like the page and tell us what you think.

So go on, tell me what you think. I’m listening.

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Don’t mention Slayer on the first date

Getting a product to market is quite a difficult process really, everybody thinks that once you have made your new product that creating interest and then getting it to those people is easy. Throughout the creation process we have gone through with our Slayer wine, foremost in my mind was not branding or actually having the wine made, that to me was the easy part relatively speaking. The biggest challenge is in actually getting a wine made in Australia to Europe and the USA and then making that wine available so people will hopefully buy it. America is a great place, home to some of my favourite bands but they do make it rather difficult to distribute alcoholic beverages. Wine cannot be sold directly to consumers, there is the three tier system that is in place to allow for control of alcoholic beverage sales. Our business model is based on selling direct to the consumer, which in Australia is a straight forward process but requires a bit of outside the box thinking in the USA. Enter wine fulfilment companies. They allow wine producers and retailers to get their products to end consumers through mail order or online sales.

Just like on a first date where you don’t want your date to think your the guy in this video, I’ve discovered that mentiong the band on first contact produces some interesting results. Over the past few weeks I have been sending emails to several companies that seem to offer the services we require and I have had mixed results. I’ve been listening to metal for so long, going to shows and now that I’ve met a number of my metal heroes it is just “normal” to me. I sometimes forget that there is a good possibility that not everyone else thinks the same way and that some people may have a rather negative view toward this band and indeed heavy metal and rock music and its so called evil lyrics and imagery. I’m still surprised when people I know have never heard of Slayer, that it is so far outside their own experiences that they truly have no comprehension of what they are or represent. It should be no real suprise to me then that some companies will look at our project as crazy and want nothing to do with it, but I think the smart ones, the right ones will recognise the opportunity as we do. It is just another aspect of this whole journey that makes it fascinating and exciting.

Stay tuned over the next few weeks because hopefully I will have an new company logo to show everyone or at least a good prototype. i’ll be posting it and I encourage everyone to give their feedback and opinions. Till then, stay metal and horns up!

Luke

Chief Distortion Officer


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