Tag Archives: Slayer

Wine doesn’t get any cooler

It takes a lot of time to make good things happen, some times you just have to let it roll along and eventually it will all come together. This is how it is right now with Motörhead wine, it is so close I can almost taste it.

This post is a call out to all the retailers out there in Australia. If you want to see this wine in your store then we need to know. You see the guys with the money are worried we can’t sell what we intend to make, crazy right! I have absolutely no doubt that this wine will sell and sell well. The challenge right now is to provide some real evidence of that to the cheque book holders. Don’t get me wrong, they want it work as much as I do, but seeing as it’s their money I can understand their wanting to know the worst case scenario.

Hopefully there are enough readers out there in web land to read this and be interested enough to give a quick response in the comment box below to let me know. This doesn’t effect just the Motörhead wine either, if this isn’t successful then we won’t see the Motörhead Vodka or Slayer wine either. And this is just the beginning, there are big plans for all of this so I’d appreciate it if you can let me know. I’ll be launching a Facebook page soon too, which will easily allow people to like the page and tell us what you think.

So go on, tell me what you think. I’m listening.

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Don’t mention Slayer on the first date

Getting a product to market is quite a difficult process really, everybody thinks that once you have made your new product that creating interest and then getting it to those people is easy. Throughout the creation process we have gone through with our Slayer wine, foremost in my mind was not branding or actually having the wine made, that to me was the easy part relatively speaking. The biggest challenge is in actually getting a wine made in Australia to Europe and the USA and then making that wine available so people will hopefully buy it. America is a great place, home to some of my favourite bands but they do make it rather difficult to distribute alcoholic beverages. Wine cannot be sold directly to consumers, there is the three tier system that is in place to allow for control of alcoholic beverage sales. Our business model is based on selling direct to the consumer, which in Australia is a straight forward process but requires a bit of outside the box thinking in the USA. Enter wine fulfilment companies. They allow wine producers and retailers to get their products to end consumers through mail order or online sales.

Just like on a first date where you don’t want your date to think your the guy in this video, I’ve discovered that mentiong the band on first contact produces some interesting results. Over the past few weeks I have been sending emails to several companies that seem to offer the services we require and I have had mixed results. I’ve been listening to metal for so long, going to shows and now that I’ve met a number of my metal heroes it is just “normal” to me. I sometimes forget that there is a good possibility that not everyone else thinks the same way and that some people may have a rather negative view toward this band and indeed heavy metal and rock music and its so called evil lyrics and imagery. I’m still surprised when people I know have never heard of Slayer, that it is so far outside their own experiences that they truly have no comprehension of what they are or represent. It should be no real suprise to me then that some companies will look at our project as crazy and want nothing to do with it, but I think the smart ones, the right ones will recognise the opportunity as we do. It is just another aspect of this whole journey that makes it fascinating and exciting.

Stay tuned over the next few weeks because hopefully I will have an new company logo to show everyone or at least a good prototype. i’ll be posting it and I encourage everyone to give their feedback and opinions. Till then, stay metal and horns up!

Luke

Chief Distortion Officer


Slayer and Metallica Sonisphere 2011 Review

Check out this great review for the mighty Slayer and Metallica at Knebworth this past weekend. If you were there leave a comment and let us know what it was like.

http://www.metalhammer.co.uk/news/sonisphere-review-2011-metallica-and-slayer/


Some history is required Part 2

Slayer and Megadeth were touring together in October of 2009, it was the must see show for any self-respecting metalhead. However, the day of the show I hear that Tom Araya has voice problems and that Slayer won’t be playing, this is confirmed at the venue, so we get a local metal band and an extended Megadeth set, which I still really enjoyed. The next day at work this guy comes into our tasting room, turns out it’s Slayer’s manager, Rick Sales. We get talking I show him around, talk about the show and the bands he manages, he has a good time and leaves. A few weeks later I get a package from him with some CD’s and t-shirts and I think what a great guy! Fast forward almost a year and Rick comes back to Adelaide with Bullet For My Valentine, we catch up again at their show, hang out, have some drinks and are fast becoming friends. Closer to Christmas of 2010 Rick calls me and he has this idea of making a Slayer wine, he wants to know if it can be done and would I help him out in putting it together. Of course I say yes, we talk for a while and I suggest that we can do a lot more than just a one-off vanity product for one of the greatest metal bands in history.

This, right here, is the start.

From there as time goes on over a few months and we talk more exchange emails and information we start to form this concept of what I call Distorted Beverages. But, there is another side of this story. Whilst all the preceding events are going on over an 18 month period, I’m fast becoming very into home brewing and craft beer. I’ve won a few awards at local, state and even a national second place for the beer I’ve made and I’m dreaming of a way to tie together my experience in the wine industry and new passion for good, craft beer and my love of all things heavy metal.

Where this all ties together is Soundwaves festival in March 2011. Rick arrange passes for my friends Christian and I and we take down some good wine and a also a few bottles of my home-brew, which I had made specially for BFMV and Slayer. The lads from Bullet really like the beer and are dead excited about the possibility of having their own brand of beer, I also meet Rob Zombie and all his band, a great guy, very approachable. His manager Andy Gould is a close friend of Rick’s and he introduces me to Rob and we talk about the Slayer wine concept and expresses interest as well, I suggest beer too, and he says “Yeah, definitely. That would work!” It is really at this point that I start to realise that my dream has a very real chance of actually coming together.

This brings us to the present day….. almost. There is the Disturbed angle which I’ll go over next time, oh and I met Metallica.


Some history is required

To get a good handle on what this blog is about it is important that I provide some backgorund to my new venture. I’ve been involved in the wine industry since 1996 in both Tasmania and South Australia and for the last 6 years in the Barossa Valley. Over the past 3-4 years I have also been an active homebrewer and craft beer lover. I have reviewed over 340 beers at ratebeer.com and enjoyed countless great wines from around Australia and the world. When I was a teenager, around 14-15 I discovered Guns N Roses, this changed my life forever. Suddenly music evoked a lot of emotion in me and I found that I could turn to music to find solace in my teenage angst.

From then on it was a constant rollercoaster of musical discovery, I found bands like REM and Aerosmith then the heavier bands like Metallica and Pantera.It was also at this time that Grunge really took off and I fell in love with Alice In Chains and Soundgarden. Grunge was my new musical taste and I couldn’t get enough of it. However, my heavier side never went away and I was discovering Slayer, Machine Head and others at the same time. Fast forward about 10 years from then andn I was attending every metals show that was touring Adelaide; from Mastodon and Slayer to Machine Head, Trivium, Slipknot and Arch Enemy. One day whilst working at Rockford Wines in the Barossa Valley I met a guy who changed everything.

To be continued…..


Introduce yourself, right on….

As the great Faith No More said, Introduce Yourself! This blog will cover my thoughts, experiences, trials and triumphs as I set out on my new venture into the world of business; allow me to introduce, Distorted Beverages. Distorted Beverages is my new company that will create loud wine and beer products with attitude for the hard rock/metal fan. This is an idea that I have had kicking around for sometime and now I have the right people and the motivation and excitement to create this company. My aim is to have our products available around the globe to horn raising metalheads everywhere, create a new and fun brand and most importantly a community of individuals whose common purpose is the love and passion for loud, heavy music and good beer and wine.

Through the course of this blog I will share my experiences, write about beers I’m drinking, wine that excites me, what I’m listening too and most importantly I will share each step of the creation and growth of Distorted Beverages. Strap yourself in for the ride, let me know your thoughts and opinions and let’s start this journey together!

 

Luke

Chief Distortion Officer


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